Branding Libraries

2. How effectively do you think most libraries are in building a strong, consistent brand online and why?

After doing a search for public and school libraries, I was able to see that libraries are updating their web sites on a daily or weekly basis.  Next, I looked at if they were using branding tools to promote their library.  A look at several different web sites led me to the discovery that very few libraries are branding themselves with the help of Facebook, Twitter, blogs, or discussion forums.  From the Twitter accounts and Facebook pages that I was able to find, I can see that libraries are using them on a consistent basis to promote the activities/events or important information to their patrons.  One of the school libraries that had a Facebook page link on their home page informed the students that they should like the page, but would not be able to do access the page on a school computer.  Based on these examples, I would conclude that there are some libraries that are building strong and consistent branding.  I believe that over time more and more libraries will be using the Internet to help brand their libraries, but this will only occur after librarians and administration see the positives in using the Internet to brand the library.