Exercise 5

For Exercise 5, I created a screencast of how to use the groups function of Facebook.  Enjoy: http://www.screenr.com/LUC8.

Social Media and Marketing

            I attended the presentation by Nicole Purviance titled “Social Media and Marketing.”  Nicole presented how social media is used as a marketing strategy.  Social Media tools can be used as communication devices and can provide an interactive way for business/companies can inform their customers.  The social media tools that Nicole discussed were Facebook, Twitter, Flickr, Linkedin, Pinterest, Google +, and several others.  I found it interesting that the demographics of social media tools are females, youth, and Hispanic people.  I was surprised to see that more Hispanics use social media tools than other ethnic groups.  I also found the preferred social networks slide interesting because I thought that more than 6% of people would prefer Twitter.  I assumed that Facebook would be a high percentage, but I really thought that at least Twitter would be a little higher because of how many different people are using it to communicate. From this presentation, I learned about some new social media tools.  I had not previously heard of The Fancy or Yelp, but see how these are helpful for some businesses.  I have heard of Pinterest, but did not realize that it was becoming as popular and in such a short period of time.  I really liked the part about marketing strategies for Facebook because it provides detailed information about how one can use it to communicate with their customers.  I will save this presentation and use some of the strategies when I start to work in a library.  Specifically, I would use some of the marketing strategies to use Facebook in a way that will serve my patrons and attract new patrons.  I will also use the best practice slides to help set up any marketing that I do for a library, such as, creating an app or adding a link to other social media networks.  I really enjoyed this presentation on social media and marketing.